Cholocan’s first post/blog manifesto
After 30 years of media over-consumption, an irate, unemployed Vancouver man has decided to stake 
his claim on the Internet. Citing a “societal need to question the media we consume”, Canadian Cholito (Cholocan) is hoping his blog will encourage readers to question everything.
“I’m tired,” Cholocan said, burying his face in a meme-inspiring facepalm. “I’m tired of seeing the same Seinfeld episode replayed on six different channels, ten times a day. I’m tired of ‘epic’ cookie-cutter prequels, recycled pop stars, manufactured faux-celebs and endless Matthew McConaughey crap-o-ramas. I’m tired of being told that the cheesy style we put to death and buried in the 80’s, has made a zombie-like comeback in the 00’s. And most of all, I’m tired of us mindlessly accepting it all without asking ‘why’.”
Cholocan is hoping that his years of TV-viewing, movie-going, magazine-reading and music-stealing, will give him the much needed insight to run a blog dedicated to creating awareness about the influence of everyday media.
“I never said anything about educating,” he rebutted. “All I want to do is examine a variety of different mediums, and discuss specific content within those mediums, in a fun and engaging way. If people determine that what I have to say is educational, well then great. But ideally people will laugh and love…and learn.”
According to Cholocan, visitors of the site can expect to get a healthy mix of sardonic, thought-provoking articles and entertaining videos.
“I plan on writing small articles that are easy to read, because that’s what I like. The videos will include a combination of fresh, unique content that I create and videos that I plan on deconstructing and re-mixing. Stay tuned for that because it should be good.”
Cholocan is optimistic, but also realistic. He does not plan on changing the world but, at the very least, he hopes to create a space online that will encourage a healthy discussion on the subliminal influence of everyday media.
“I have no job and apparently blogs are the new gold mines. So really, this was a no-brainer.”
