I’m in no position to judge women for how they deal with their monthly cycle. I, like most men, am better off living a life of blissful ignorance instead of offering constructive criticism.
So when I see an ad for tampons, I usually keep my thoughts to myself for fear of offending my significant other. To my surprise, men are not the only ones who have a problem with the way women are portrayed in these ads.
I recently saw an ad for UbyKotex tampons and I literally LOL’d.
The ad pokes fun at the stereotypical tampon ad formula; the running on the beach, twirling, dancing and other ridiculous things that women do in these ads to celebrate the presence of their monthly visitor.
The concept of ads being self-referential and mocking is not new. What is fascinating to me is that it has taken this long for someone in an ad agency to break away from the traditional lame approach to these ads. It makes me wonder if this is the first time a women has actually been involved in the creative process.
Thanks UbyKotex and the agency behind this creative approach. I can finally make fun of tampon ads and not feel guilty about offending anyone (except maybe a few ad execs).
